JUST LIKE HOME...
The goal for this project was to choose a brand that is dead, dying or defunct and identify its essence. We revive the brand by developing a new brand identity and by creating brand extensions that open the company up to a whole new audience while still remaining true to it’s original purpose.
I chose Duncan Hines to rebrand. Because Duncan Hines was an advisor, recommending restaurants and hotels, that led me to think of an idea that relates to his history in order to rebrand the brand. This idea drove me toward creating more connections between people and their homes and giving them a sense of home when they are away from home.
What is the difference?
The new Duncan Hines is moving away from making people comfortable with sweet baked goods and toward making them comfortable when they are away by serving the five senses. Duncan Hines will create an environment where people who are away from home feel just like they are at home. It will shorten the emotional distance between them, their friends, families and everything familiar to them.
The new Duncan Hines will be born through new product lines, services, events, experiences and education, all filtered through the five senses.
Now I will show snapshots for some pages in the book. Then, you can see the whole brand book that I created. Enjoy!
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Branding Book
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Logo Design
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Services that I created for the new Duncan Hines company
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Stationary system
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The website
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Here you can see the whole steps for rebranding Duncan Hines. The whole brand book that I created. Enjoy!---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
