A Personalized Campaign
Engaging Students and Alumni by Building Affinity with Personalized Elements
A campaign to address alumni and students with a personal appeal utilized a personalization throughout along with a push to a personalized URL resulted with increased participation. All graphics and elements were personalized further the the school in which the alumni graduated, thus forming further affinity.
Postcard (front) for School of Nursing.
Postcard (front) for School of Public Health.
With a similiar, cohesive design for all, the poscards featured school-specific data and info personalized to the alumni and/or student.
Self-mailer, personalized throughout.
Solicitation letter and matching envelope, personalized throughout.
Coordinating email header/footer graphics were created for personalized emails.
Coordinating email header/footer graphics were created for personalized emails.
