International popularization of the brand name HeavyGifts
HeavyGifts is a metal and rock themed creative design factory managed by young graphic artists.
They focus on creating graphics to put on T-shirts, mugs and other items.
The task was to make the brand internationally known.
Viral
How to put an unknown brand on the map with a low budget?
Create a free online service focusing on the target group, which is entertaining and also extensible by it’s users.
That’s how MetalCaptcha was born
MetalCaptcha is a free Captcha service, where instead of identifying unreadable and malformed letters users have to identify logos of well-known metal bands. Bands can extend the database of the application by sending in their logos.
Results:
75.000+ Page visits
100+ Articles internationally
7.000+ Facebook Likes
3.000+ Facebook Shares
3.000+ Tweets
