Holiday Inn - The Journey to Extraordinary

Agency: POSSIBLE
Seattle's Office

http://holidayinn.tumblr.com/

Costa Rica's Team:
Art Director and Designer: Vinicio Jimenez / Fabio Castro

"Journey to Extraordinary. This new campaign celebrates the inspiring journeys of its many guests, by sharing their unique narratives through the brand’s first digitally-led, multimedia marketing approach.

The Holiday Inn brand has partnered with notable organizations such as Tumblr, Nonfiction Unlimited, International New York Times, Mashable, and MBAs Across America (MBAxAmerica) to tell captivating stories that help bring the Journey to Extraordinarycampaign to life."

- http://www.ihgplc.com/index.asp?PageID=57&NewsID=3253

Our office was responsable of the Design and Art direction of all the digital promotional pieces, adapt these to the different platforms like iAd, Tumblr and Youtube. Also coordinate with several advertising technology companies and give the final word on the interactive banners.

When the Art Director of this project (Vinicio Jimenez) was needed in another project, they ask me to fill his place. I had to coordinate and give final word on the story he was working on and design, deliver and revise all the pieces of the last two stories of that phase of the campaign (Majora Carter and MBAxAmerica).