Volkswagen music
Smart companies make sure their company cars get serviced during the holidays. To make sure they do we made them an offer they couldn't refuse. Everyone who made an appointment for service received 75 free music downloads. We started off making a special soudtrack for the campaign. Furthermore we communicated the offer in ads, in a direct mail, in banners, on the website and of course at all the Volkswagen dealers.
Smart companies make sure their company cars get serviced during the holidays. To make sure they do we made them an offer they couldn't refuse. Everyone who made an appointment for service received 75 free music downloads. We started off making a special soudtrack for the campaign. Furthermore we communicated the offer in ads, in a direct mail, in banners, on the website and of course at all the Volkswagen dealers.