As Madison's first annual Craft Beer Week, we were tasked with creating a logo that embodied the greatness of microbrew – diversity, craft, and celebration. Posters distributed throughout the city created all the anticipation you'd expect from a week long celebration of all things beer. Booklets detailing events and beer education were then distributed to hosting venues and we, of course, dutifully attended as many events as possible to ensure that everything went smoothly.
For more images of this project, visit: ModernSpecies.com/...
