I designed the new user experience for the Zalando Apps for iPhone and iPad, focusing on first-time use and aiming to design the best fashionable shopping experience on mobile. This was achieved using a new navigation concept which showcases the various levels of functionality available to all users.
I worked closely with Zalandos Mobile Team to enhance the overall user experience, from wireframing and prototyping through to technical specification and development. I started by revising the existing information architecture to supersede the old hamburger menu.
Having a vastly improved structure for intuitive browsing, bigger product photos and a vivid new approach to the product detail page (with all information and CTAs in the ‚Above-the-Fold‘ area): these are the factors that have helped to establish a new standard for apps in the fashion sector.
