The purpose of this research task is to find out more information about the age range of the customers who will be using the product. It is an important topic of research because we need to know more about the age range of customers as they will be buying the product, it would need to be appealing towards them so that they will want to buy the product. We already know that the drink would not be suitable for young children, as it contains different sorts of multivitamins so it would not be suitable for a growing child.

The drink contains B vitamins to help energy release, and Vitamin C to support immune system. It has no artificial flavours, sweeteners, colours or preservatives. It is caffeine free and suitable for vegetarians. Therefore it is not as strong as strong as an energy drink.

On the brief, it is stated that the drink is aimed at those who strive for balance and sustainability in the way that they live. The customers who would be more likely to buy the drink would be those with a more active lifestyle and are more likely to be on-the-go people who are looking for a lift in the mornings. The age range would be around 20-45.

People who take multivitamins may tend to have busy schedules and may miss meals, so in order to consume the necessary vitamins during a day, people tend to have multivitamin drinks in attempt to substitute for the missed meals.

“In a study published in The Journal of the American Medical Association, researchers concluded that augmenting your nutrient intake with a daily multivitamin may actually protect against chronic disease (Fletcher & Fairchild 2002). These findings led the study authors to recommend that all adults consider taking a multi, in light of strong evidence that suboptimal intakes of vitamins (i.e., not low enough to cause clinical deficiency but lower than the recommended daily levels) may be a risk factor for cardiovascular disease and cancer, among other illnesses.”