Matthew Phillips's profile

SLK-Class. To see is to want, to know is to love.

SLK-Class launch. China.
To see is to want, to know is to love. Nico Rosberg and Fan Bingbing star in the 2011 Mercedes-Benz SLK-Class for the China market. Directed by Anthony Hoffmann, written (and creative concept and direction) by Matt Phillips and Tim Evill (@ BBDO China) and produced by Tommy Turtle at Radical Media LA.
To see is to want, to know is to love.
Double front cover of a twelve page launch brochure, tipped in to Esquire, GQ etc. Nico Rosberg represents the power, agility and driving dynamics of the SLK, while Fan Bingbing represents the style and design. The two meet in the middle of the brochure as the story is completed.
SLK-Class. To see is to want, to know is to love.
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SLK-Class. To see is to want, to know is to love.

The brief was simple - Create a fully integrated campaign for the launch of the all new Mercedes-Benz SLK-Class in China, (the world's fastest gr Read More

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