We were comissioned by our clients Milk Mantra to help name, brand, package and launch across all media a revolutionary new milkshake that contained Curcumin - a Haldi extract. In order to make the messaging appeal to both kids and moms SooperMoo, the cow in a cape was created and integrated not just in the packaging but across all communication. The fonts chosen were fun and playful, inspired by comic art. Yellow was chosen as the predominant colour to subliminally reinforce the haldi proposition, whist the packs reflected the individual flavour colours.