Aggreko, the world leader in power rental solutions, needed to communicate to the Top 500 mining and manufacturing companies in South Africa that they have the solution to electricity blackouts.
We devised an interactive direct mailer sent along with a industry specific brochure to communicate the brand intrinsic: Keeps your power on.
We received a tremendous response to the mailer with a positive response rate of 57%, growth in brand awareness of 78% and the campaign is set to roll-out worldwide in 2012.
Awards:
Epica Bronze Award Winner 2012
Epica Bronze Award Winner 2012
Cannes Finalist 2012
Loerie Award Finalist 20012
Loerie Award Finalist 20012
Assegai Inkosi Winner 2011 - Grand Prix
Assegai Gold Award Winner - Media Award 3D
Assegai Gold Award Winner - Creative Solutions
