Vans Shop Madrid
We turn Broken Bones Into Music for Vans.
The idea draws from the insight that the majority of skaters listen to music while they skate, and occasionally suffer fractured bones from falls. So, we decided to create a promotion that converts X-rays into records, containing the song that skaters were listening at the exact moment of their fall.
The idea draws from the insight that the majority of skaters listen to music while they skate, and occasionally suffer fractured bones from falls. So, we decided to create a promotion that converts X-rays into records, containing the song that skaters were listening at the exact moment of their fall.
we turn pain into music
