Before Grain debuted in 2009, its a high-protein, grain free food – there were no rules and the client wanted to represent a traditional food pyramid being flipped upside down with the phrase “New School Pyramid, Old School Nutrition™.” Made with premium ingredients not found in most pet food, the design is meant to cater to higher end pet boutiques and spas. Bags are printed in a matte finish, with the dog foods wrapped in black, and the cat foods in white. Work done while at 29 Agency.