CREDITS

··························································
Agency
Nurun
 
Strategy
Pablo Dachefsky
 
UX, art direction and design
Jimena Catalina
 
Storytelling & copywriting
Rafa Fernández Lifona
 
Project Managers
Fanny Coste & Paúl Mato

 

BRIEF DESCRIPTION
··························································
Axa wanted to create the best human-centered experience for a “retirement” product. Only by making tangible the concept of “future”, will help users visualize the product and therefore facilitating purchase. We want the user to build that future in a very easy, visual and intuitive way by creating the kind of retired people they want to be.