Just Looking LLC is a Colorado based Fly Fishing apparel company.  This is a collective of some products and designs.

As of right now the last paragraph of this About Us is a goal.  I am not yet a member of 1% of the planet.  It was added not only as a goal of the company, but for classroom sake.  The project was to brand a company or new company, but to "be larger" than a new one could be.  I hope one day in the near future I will be able to become a member of 1% for the Planet.  Right now not yet.  Although I do spend time volunteering and helping with river clean ups, so the time and effort part is true.  1% of total revenue is still a goal that, once the company grows it can hopefully become a reality. 

Buddy rocking one of our Tee shirts on his Colorado River float.