AIGA San Diego hosts the annual Student Portfolio Review for graphic design students of the San Diego area. This event provides students who are beginning their professional careers a chance to network, meet one on one with local professionals, and receive feedback. The visual identity of this event represents the different types of people who attend: students, reviewers and spectators. By using three dynamic shapes in varying colors, each group of people is represented.
The connecting lines and the overlapping shapes represent the networking that takes place at the Portfolio Review. These overlapping and connecting shapes emphasize the mixing of professionals and students at the event. Clan and Gentona were used for their clean, sophisticated, and modern feel that supported the contemporary look of the collateral materials. The graphics were applied consistently throughout all of the application. The scale and proximity of the shapes grew nearer as the event became closer.
The purpose of the live event social stream is to broaden the audience for the Student Portfolio Review and attract other emerging graphic design pupils as well as viewers. This stream maximizes the exposure for participating students to potential employees by directly connecting them to the students’ online portfolios and social platforms. Anyone who was not able to attend the review personally is able to follow the event as it happens.
