The Big Picture
I oversaw the graphic designs, directed the photo shoots, set up the interactivity, and guided the animations. I curated all of Finishline's properties from their homepage all the way to their product detail page, including their Instagram videos and other social channels.
I oversaw the graphic designs, directed the photo shoots, set up the interactivity, and guided the animations. I curated all of Finishline's properties from their homepage all the way to their product detail page, including their Instagram videos and other social channels.
Instagram Video
Photo lay-downs are common. In order to foster a new excitement about our products, in an otherwise static interface, I recommend to our Nike Client we create a stop-motion animation of the Nike Lunar Glide 6 and its accompanying head-to-toe look. I then selected the photographer, art directed the photography shoot, and guided the animators.
Leaderboard Rich Media Unit
I came up with the idea of this "shoppable" rich media unit and pitched it to our Nike Lunar Glide 6 client. I then selected the photographer, art directed the photography shoot, and guided the programmers that built the end product. Consumers can rollover each garment to learn more or watch a product demo video. They can then click to add items to their shopping cart directly from this unit.
Product Detail Page Rich Media Unit
I suggested creating this placement directly below the site’s product photos to remind consumers of Nike Lunar Glide 6's technical benefits. I also asked that Finish Line run an “A/B” test to discover if this effort improved performance. They did and their statistics revealed our interactive visuals converted more sales than either running a brand video or inspirational text.
In-Store Video Wall
I curated the digital experience consumers had while in Finish Line's Castelton Mall location by tailoring the Lunar Glide 6 brand video and graphics for that space.
