MHSSZ redesign concept

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Revived branding concept for the MHSSZ - Magyar Hegy- és Sportmászó Szövetség (Hungarian Mountainering and Climbing Association). The task was clear: show the spirit of mountainering and climbing in the logo and in the full brand. I wanted to go back to the roots, to the golden age of climbing, because that was the time when the climbing clearly symbolized the liberty.
I hope I was able to touch this spirit...