The task was to promote a new product from Henkel - Hermetic. The unique feature of this product - unlike glue, this substance is also very effective on moving and wet surfaces. So we took a work superintendent - a character, famous for his yelling during work, and glued his mouth shut. Literally. 

In another option of poster we decided to use a crack on the wall and make it figure-of-surrenderman. In order to emphasize another product's feature - strong water resistibility.
The Headline: "All the cracks will capitulate!"