An Integrated Communication Campaign about a portuguese wine named Maria Saudade.
We had to present the campaign & strategy for a real client to professional judges.
The name of the wine couldn’t be more portuguese. “Maria” is an usual name in Portugal & “Saudade” is a portuguese word that has no direct translation. It means “I miss you” but in a much deep emotional tone.
Portuguese people are known for being the most hospitable people in the world. We love to receive people in our home and make them feel welcome.
Our insight: With Maria Saudade there is always room for one more.
Translation to PT: Com a Maria Saudade há sempre lugar para mais um.
Print Campaign
Who is Maria Saudade?
Maria Saudade is a young woman who loves to socialize with others. She is welcoming, a good host & the first to receive people to dinner or to sleep at her house. Maria Saudade has always a room for one more.
Workshop "Everyone at the table"
The challenge is to learn how to cook a fish dish to many people that doesn’t take too long. At the end, the participants are challenged to invite friends at the last minute to eat what they have cooked with a glass of Maria Saudade.
We've created an App named “Tablesurfing”, couchsurfing for food.
The national Tablesurfing
This app allows users to create groups of friends who want to enjoy a meal together or who want to invite themselves over to a house.
The international Tablesurfing
The best way to try home-cooked meals from other cultures while traveling.
This App is divided by geographic areas and has two sides: The ones who offer their own table to have dinner and the ones who search to be invited at someone’s house.
Competition for Designers
“If it fits one, it fits two“
We suggest designers to design a chair or a table where the design pieces can be easily increased to fit more people.
The 3 winners of each category will see their design pieces exposed in MUDE- Design & Fashion Museum.
Facebook Contest
“Fill your dining room”
We challenge the participants to prove to be a good host and to invite for dinner the maximum number of friends. Each participant just need to share moments with Maria Saudade by posting a photo in Instagram with all friends in the dining room. The hashtag #hásemprelugarparamaisum must be there.
1st winner: Free entry to the workshop “Everyone at the table”
2nd winner: Product Merchandising of Maria Saudade
Event "Maria Saudade à prova"
Maria Saudade invites the oenologists for the event. They should follow the statement “With Maria Saudade there is always a place for one more” so we suggest them to bring a friend and taste the wine together.
