Create a unique logo for a large transportation company in Sydney, Australia. The challenge is to try and show the variety of services they provide, without overdoing it. Shtudio, as usual, took the minimalistic approach to this.
How do you design a logo for a transport company? Throw their vehicles on top of each other and hope for the best. We did. Turned out great!
Logo works well in it's 100% cyan. Big or small, the symbol is easily recognisable and has limitless possibilities.
Our next project was to design a website. Initially client was just after a bit of text about what they do and that would be that. We then expanded this into listing it's whole fleet, managing a live blog and tie it all together with production of fresh deals on the front page.
The next steps are the ongoing hard work on SEO, one of them is of course via Social Media channels. We managed to source our client with excellent names for both website and social media channels.
transportgroup.com.au and sydneytransportgroup.com.au — domain names
transportsydney — for all social media channels
You can't do much better than that.
To top that off, we are using Facebook's CTA button "Book Now", which makes it a breeze for anyone to book their next ride, straight from the Facebook page.
