A Multi-cultural web project
Ortho Tri-Cyclen Lo - site revised for Hispanic (US) market
Ortho-McNeil Pharmaceutical decided to breakout their online marketing for Ortho Tri-Cyclen Lo (a birth control medication) for the Hispanic market in 2004. The client brief required retaining the same navigation as the site in English, with the Spanish-language site's graphic look changed to appeal to Hispanic women aged 21-31.
Home landing page - full translation in Spanish. Web design by Dean Meyers
Interior web page with original English text; graphic elements for Spanish language site in place (web design by Dean Meyers).
"PRESCRIBE LO - Para la mujer que prefiere la píldora"
(Prescribe it - For the woman who prefers the pill")
Web graphic design by Dean Meyers
