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Case Study: Snake Eyes Software branding

Overview
 
Background
Snake Eyes Software is a regional software engineering and security consulting firm with aspirations for global growth within five years. The company's core values are truthfulness, honesty, and integrity, and the founder, Evan Oslick — an experienced software engineer and software security specialist — firmly believes in simplicity, precision, and efficiency. The company's tagline is "Keep it simply secure," and to Mr. Oslick, software security is not effective if it's "easy."
 
Target Audience
Currently, software professionals (software developers, security professionals); small to midsize business owners.
 
Tone
Authoritative, but light and straightforward.
 
Concept Rationale
This concept is based on notion that digital security relies on the triad of Confidentiality, Integrity, and Availability.
 
Symbolic imagery of the Ouroboros (snake eating its own tail) which represents self-reflexivity or cyclicality, is combined with a trefoil (or Escher) knot. In mathematics, a trefoil knot is a Prime Knot, and is the purest form of a non-trivial knot — meaning it’s not possible to untie it without cutting it. This relates to software security such that a secure system should prevail into perpetuity; it should be protective and unwavering.
 
This concept is heavily rooted in symbolism, and is intended to look exacting, techy, sleek, almost robotic.
Logo development process
Brand development
Unused proposal 01
Concept Rationale
 
This concept is iconic, bold, and dynamic, and symbolic of a snake's nature: silently protective and defensive, but strong and powerful when poised to attack. The forward slant evokes feelings of progression and fluidity of motion; infinitely moving forward.
Logo development process
Brand development
Unused proposal 02
Concept Rationale
 
This concept is iconic, bold, and dynamic, and symbolic of a snake's nature: silently protective and defensive, but strong and powerful when poised to attack. The forward slant evokes feelings of progression and fluidity of motion; infinitely moving forward.
 
There is a monogram hidden in plain sight here. Do you see it?
 
Logo development process
Brand development
Case Study: Snake Eyes Software branding
Published:

Case Study: Snake Eyes Software branding

Branding for a software engineering and security consulting company.

Published: