Air Sandrine Alouf

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Air - Sandrine Alouf
This book is born from the meeting of Sandrine Alouf, a woman who photographs clouds

in the sky, and an advertising agency wich is called Air.

When one thinks of clouds, one thinks of biting into a cake. There's a memory of childhood, when we lay in the grass and watched shapes in the sky... castles, faces and elephants. Or nothing like that, or something completely different.

Sandrine Alouf's photographs are image devoid of power, free from signification. They appear like funnels upside down. There are not expressionis or prophetic skies, no dramatic dawn or tidy clouds we see on weather reports. Hers are simply clouds. No more, no less. Almost as if she photographs the word 'clou' itself.

When Sandrine talks about her approach - "at a certain moment, I was there and i saw something in the cloud" - it is not this somthing that she films. Rather, it is the moment that she captures. A moment, suspended in time, revealing astounding possibilities in its interpretation.

These image of clouds are almost disarming: they don't appear to say anything. Like poetry without words. They are a joyful and serene pause, brought within our reach on the way towards the infinity that lies beyond them.