The first time in India, or the world for that matter Sangria, a sundowner was being launched in a ready to serve format. We realised it needed something special to stand out from the clutter of other alcohol brands. Something that exuded tropicalness and yet was cool and classy. Refreshingly chilled out was the end result. An uber coolness that was full of exciting colours and a chilled out attitude. According to the client and the trade, this was the most exciting alcohol launch in recent times.