First year and semester at ECU university in Perth. We were assigned with the task to make a new ad for the Keep Australia Beautiful campagin, aimed at keeping 'loads off roads'. I wanted to be able to relate to the targetted audience, that being 'tradies'. Therefor I made a less corperate and more rugged design in an attempt to appeal to them, the vibrant colours also make the design less corperate and stand out more.
Original concept design, quick sketch just to capture the idea.
Final design, the typography is pretty grim aside from that I'm happy with it. I wanted to have a really rough drawn design to try and appeal to a larger audience by making it seem less corperate, the vibrant colours also offer once again a less corperate feel and attracts the attention of viewers.
Sticker concept
Mock design, rushed this just to show what it would look like on the intended placement of the product.
