Already established in Birmingham, Chester and London, The College of Law required a campaign to advertise the launch of it’s new courses in Manchester. Directed at graduates who already had a 2:1 degree but not necessarily in law, the college aimed to target young professionals who were looking for a career change but may not have been sure which new path to take. A number of ads were created including these illustrative, aspirational and typographical executions all asking 1 of 2 questions: “Ever thought about a career in law?” and “Looking for a new challenge?”. Simple questions designed to provoke an immediate response from the audience. This campaign was designed to be seen via various media outlets across the North West including press ad’s, 6 sheets, bus liners, web banners and postcards.