This campaign was created to help leading converged solutions providers Intrinsic Technology advertise their new free system health check service. Devised to give a company a detailed review of it’s current I.T. system, the service aimed to ensure that it was in the healthiest possible position moving forward and able to deal with not only it’s present work load but also any other future requirements. Recognised technological hardware was given a subtle medical twist and along with a simple but pertinent leading question made the audience consider whether their existing I.T. system was up to the task. By signing off with “Why not take advantage of a free system health check?” the audience really had nothing to lose. Accompanying these industry press ad’s were a number of direct mail pieces including e-mailers, door drops and postcards.