“Are you in?” was a call to arms for all Aston Villa fans to get behind their team and buy or renew their season ticket for the upcoming Premiership campaign. Together with the line “Once a Villan, always a Villan” this emotive Lock, Stock & Two Smoking Barrels inspired solution was successfully used across a number of outdoor media sites in and around Birmingham including 6, 48 and 96 sheets, adshels, bus sides and taxi seat backs. This edgy design style also formed the basis of a season ticket pack and local press ad campaign.