WHY?
In Turkey, the interest in short films are so low. Our aim is to make short films popular, to increase the awareness of Akbank Short Film Festival and to provide 100% occupancy in festival halls.
HOW?
Most of the people do not watch short films, but they do spend significant of their time watching short videos on internet. Based on this insight, we aimed to remind our audience that short videos are short films too.
We choose Instagram as our main media because of its new 15-second video feature and popularity among our target audience. To take young people’s attention we created Instagram’s first interactive video adventure. Users will try to go to Akbank Art Center through Instagram accounts in the shortest way possible.
RESULTS
Increase in Instagram Followers: 43%
Occupancy Rates at Halls: 100%
CASE FILM
ALTERNATE ENDINGS
AWARDS
STEVIE AWARDS 2015
Best Use of Instagram - Bronze Stevie
FELİS 2015
Innovative Use Of Community On Mobile - Felis
MIXX AWARDS
Interactive Films - Golden Mixx
CREDITS
CCO: Uğur Çakır
CD: Taygun Dömbekçioğlu
CW: Ömer Ceran, Duygu Yazıcı
AD: Hazel Eren
