“Etobicoke” - 30s Spec spot that lead to a 9x30s campaign (airing on TSN Network, TSN 1,2,3,4 & 5, Sportsnet Network, Sportsnet 360, Sportsnet One, NBA Raptors TV, Online and in the Air Canada Centre during Toronto Raptors games) using a combination of user generated content and original footage to share local basketball stories and encourage UGC. The campaign was launched January 2015.

Sport Chek “#MyNorth”
Directed & Edited by: Sean Cartwright
Executive Producer: Ian Buck, Notch Video
Produced by: Ayesha Basi
1st AC: Jason Bourke
2nd AC: Daniel Dugay

Copyright © 2015 Sport Chek

1. “Toronto” Sport Chek #MyNorth Toronto Raptors Campaign 2015

2. “Etobicoke” Sport Chek #MyNorth Toronto Raptors Campaign 2015

3. “Scarborough” Sport Chek #MyNorth Toronto Raptors Campaign 2015

4. “Markham” Sport Chek #MyNorth Toronto Raptors Campaign 2015

5. “Brampton” Sport Chek #MyNorth Toronto Raptors Campaign 2015

6. “York” Sport Chek #MyNorth Toronto Raptors Campaign 2015

7. “North York” Sport Chek #MyNorth Toronto Raptors Campaign 2015

8. “Vaughn” Sport Chek #MyNorth Toronto Raptors Campaign 2015

9. “Mississauga” Sport Chek #MyNorth Toronto Raptors Campaign 2015