The Idaho Film Office was attending the 2009 Sundance Film Festival and wanted to promote not only the great scenic wonder of Idaho but also the other opportunities of filmmaking in Idaho. The solution was a "scout handbook" aimed at location scouts and producers, complete with merit badge stickers that tied into the culture of everything film. The brochure was a success both at the festival and in the award circuit, garnering a 2009 Rockie Award Best of Show, Gold at the NW Regional Addy Awards, and a Silver award at the National Addy Awards.
Credits:
Client: Idaho Film Office
Agency: Drake Cooper
Concept: Sean D. Young, Joe Quatrone, Jennie Myers
Art Direction/Design: Jennie Myers
Writing: Sean D. Young and Joe Quatrone
Illustration: Cale Cathey
