Pharmacy Recruitment Brochure
Albertson’s LLC
Recruiting is tough. Especially in the shark-tank, feeding frenzy for recently graduated Pharmacists. The demand for these bright-eyed, fresh-out-of-the-mortar** Pharmacists is high and competition is fierce. You’ve got independent, community pharmacies competing for the new grads with huge, retail Pharmacy giants like Walgreens and Rite Aid. Albertson's research revealed that, after eight years of pharmacology, Pharmacists wanted to grow a clinical practice while relating with people not as customers, but as patients. It turned out that a pharmacy practice located in a community grocery store was the perfect place for that to happen.
Albertson’s LLC wanted to make its mark in the crowd and ditch the industry convention of the white lab-coat Pharmacy recruitment brochure. Riffing off the interplay of a pharmacy located in a grocery store, the new Albertson’s brochure is all about fresh opportunities that one can only find in a Community Pharmacy.
**Unlike the mythological Russian witch, Baba Yaga, most Pharmacists don't actually ride around in a mortar. (Although Baba Yaga's hut on chicken legs looks like some sweet digs. Take note budding Pharmacists.)
Albertson’s LLC
Recruiting is tough. Especially in the shark-tank, feeding frenzy for recently graduated Pharmacists. The demand for these bright-eyed, fresh-out-of-the-mortar** Pharmacists is high and competition is fierce. You’ve got independent, community pharmacies competing for the new grads with huge, retail Pharmacy giants like Walgreens and Rite Aid. Albertson's research revealed that, after eight years of pharmacology, Pharmacists wanted to grow a clinical practice while relating with people not as customers, but as patients. It turned out that a pharmacy practice located in a community grocery store was the perfect place for that to happen.
Albertson’s LLC wanted to make its mark in the crowd and ditch the industry convention of the white lab-coat Pharmacy recruitment brochure. Riffing off the interplay of a pharmacy located in a grocery store, the new Albertson’s brochure is all about fresh opportunities that one can only find in a Community Pharmacy.
**Unlike the mythological Russian witch, Baba Yaga, most Pharmacists don't actually ride around in a mortar. (Although Baba Yaga's hut on chicken legs looks like some sweet digs. Take note budding Pharmacists.)
Credits:
Client: Albertson's LLC
Agency: Drake Cooper
Concept: Sean D. Young and Jennie Myers
Art Direction/Design: Jennie Myers
Writing: Sean D. Young
