Audix is one of the top ten microphone companies in the world, and it’s based right here in Oregon. Advertising in the microphone industry largely looks the same: dark ads with the expected microphone picture and lots of small text. Audix needed to stand out, so Pivot developed a fresh look for them using hand lettering, 3D product imagery, photo overlays, white space, and just the right amount of copy. This helps Audix and its products stand out from the crowd. Their branding extends into their tradeshow booth materials and product packaging.