LivingSocial had built its user base on a location based email subscription model, but as the business matured, other channels began to began considered, with particular focus placed on SEO. The ANZ team led ideation around the concept of the LivingSocial home page evolving into a destination that presented content from across all verticals. The following designs show some of the concepts presented to senior management and founders.
Wireframe showing deal map concept and module states
High fidelity mock showing nav redesign and collection module stylings
Mega-nav concept based on user testing
Complete home page layout concept
