We Day notebook was an exclusive guide to changing the world and a memory box for the biggest We Day moments.

During the show, the host prompted youth to open the notebook to one of the tabs that match the four themes of empowerment at We Day: economic, technological, social and educational. Containing sections to reflect and jot down the issues, speakers and moments.

 

I lead the creative process on this notebook and assist in project management of content and print production. Kept the design to a fun, youthful, doodle theme throughout appealing to our target audience of 10-15 year olds, while maintaining We Day brand standards, the notebook kept in line with the overall look and feel of the 2014-2015 tour. Using graphical elements to highlight organization key messaging within the theme of Empowerment.

 

The notebook was versioned for three markets Canada, USA and UK, which I assisted in project managing working closely with marketing managers and writers in regional offices.