Client: Stagecoach Farms
Task: My family's farm needed an identity and business card for the local farmer's market, one that incorporates all the produce we sell. The name came from the old stagecoach trail running through our property.
Goals: Use of the stagecoach or something that evoked the feel of pre-industrial farms. Bright colors were a must.
Challenges: It was quite a task deciding how to format the logo; eventually, I played with a honeycomb configuration that also echoed the bees that pollinate all the crops on our land. For me, if it had to be symbolic, it needed to be colorful to bring out the streamlined silhouettes of farm produce.
