This was the most personal Phantom Collection that Rolls-Royce had ever made. It had exclusive features that broke new ground in opulence. Comprising of a limited production run of just 25 super luxury cars worldwide, customers could choose between the Phantom Short Wheelbase or if space was more important the Phantom EWB.

Once again I teamed up with Joe-Windsor Williams and his agent Beth Wightman, we successfully delivered a teaser/launch film with stills for the Shanghai Motorshow launch where the worlds press and a select few Phantom customers experienced a new level of  RR bespoke opulence.

From the early stages of this project Joe, myself and Helen Sharp (copywriter) wanted to do something that was quiet different to what had be done before when it came to a Rolls-Royce launch films and still assests. There was a chance again to push things on and be braver and smarter.

Working closely with the client we built a back story behind our main hero. We could then get to grips with what he stood for, who he was and what he was about to do. This helped us build a solid idea around the launch film and was key for our stills and film director Joe Windsor- Williams.