ANIMANILA: A STUDY THAT DEVELOPS A BRAND ACTIVATION CAMPAIGN TO PROMOTE THE ONGOING REHABILITATION OF MANILA ZOO

 

The artist researchers thought of 3 stages to encourage the target audience to support Manila Zoo.

1. To create awareness- Release a series of infographics that reminds people of what Manila Zoo is all about.

2. To generate interest - Created the concept of ANIMANILA SHUTTLE which aims to easily bring people to the zoo with a fee of only P50.00 including a free entrance to the zoo + tour kit.

3. To encourage action - Organize a fun run for the benefit of Manila Zoo