Client: Nike (Korea)
Agency: Wieden + Kennedy Tokyo
Description: Just Do It: Play Loud (너를 외쳐봐) Campaign for Nike Korea featuring South Korean Football Legend Lee Young-pyo
My Role: Concept Development, Creative Writing at Wieden +Kennedy Tokyo as Copywriter / Korea Creative Advisor
KOREAN YOUTH ARE TOLD THAT THERE IS ONE PATH TO SUCCEED. NO ONE REALIZES HOW BRAVE, POWERFUL, STRONG AND CAPABLE THIS GENERATION REALLY IS. SPORT IS A WAY TO UNLEASH THEIR POTENTIAL, FIND THEIR VOICE AND SILENCE ALL DOUBTERS.
NIKE - Just Do It: 너를 외쳐봐
TVC (90")
Credits:
W+K TOKYO
Executive Creative Directors: Mike Farr, Tota Hasegawa
Creative Director: Adam Koppel
Art Director: Daisuke Maki
Designers: Choro Koumae, Eriko Wakabayashi
Agency Producer: Darryl Hagans
Account Team: Ollie Pym, Ryan Johnson, Casey Yoneyama, Liwon Kim
Business Affairs: Manager Amber Lavender
Digital Planner: Greg White
Strategic Planner: Maria Correa
Executive Creative Directors: Mike Farr, Tota Hasegawa
Creative Director: Adam Koppel
Art Director: Daisuke Maki
Designers: Choro Koumae, Eriko Wakabayashi
Agency Producer: Darryl Hagans
Account Team: Ollie Pym, Ryan Johnson, Casey Yoneyama, Liwon Kim
Business Affairs: Manager Amber Lavender
Digital Planner: Greg White
Strategic Planner: Maria Correa
Copywriter / Korea Creative Advisor: Damon Kim
FILM PRODUCTION
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Alexander Disenhof
Executive Producers: Jackie Kelman Bisbee, Scott Howard
Line Producer: Timothy Kerrison, David Hong
Production Designer: Brian Croke
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Alexander Disenhof
Executive Producers: Jackie Kelman Bisbee, Scott Howard
Line Producer: Timothy Kerrison, David Hong
Production Designer: Brian Croke
COPYWRITING
Company: Mate
Company: Mate
EDIT (Play Loud)
Editorial Company: Exile Edit
Editor: Connor O’Neill
Post Producer: Denice Hutton
Lead Assistant Editor: Rex Lowry
Post Executive Producer: CL Weaver
Editorial Company: Exile Edit
Editor: Connor O’Neill
Post Producer: Denice Hutton
Lead Assistant Editor: Rex Lowry
Post Executive Producer: CL Weaver
EDIT (Be Heard)
Editorial Company: Cutters Tokyo
Editor: Aki Mizutani
Post Producer: Hayato Chaki
Editorial Company: Cutters Tokyo
Editor: Aki Mizutani
Post Producer: Hayato Chaki
POST PRODUCTION
Finishing: Jameson DeSantis & Jeff Aquino @ Arsenal
Colourist: Gregory Reese @ The Mill
Finishing: Jameson DeSantis & Jeff Aquino @ Arsenal
Colourist: Gregory Reese @ The Mill
MUSIC
Music Company: Walker
Composer: Eric Stamile
Executive Producer: Sara Matarazzo
Music Producer: Abbey Hickman
Music Company: Walker
Composer: Eric Stamile
Executive Producer: Sara Matarazzo
Music Producer: Abbey Hickman
SOUND
Sound + Mix Company: Lime Studios
Sound Designer / Mixer: Loren Silber
Executive Producer: Susie Boyajan
Sound + Mix Company: Lime Studios
Sound Designer / Mixer: Loren Silber
Executive Producer: Susie Boyajan
PHOTOGRAPHY
Production Company: Visual Factory
Producer: Chang-Hwa Jung
Photographer: Jong-Hyuk Lee
Production Company: Visual Factory
Producer: Chang-Hwa Jung
Photographer: Jong-Hyuk Lee
DIGITAL PRODUCTION
Company: HS Ad
Company: HS Ad
MEDIA AGENCY
Company: Innocean
Company: Innocean
Press & Media Coverage:
