Absolut Art Award is a global art initiative created by Absolut and operated by the Absolut Art Bureau. For the 2013 Art Award we created a platform to help the organization to join the contemporary art community and reach out beyond the core fans with content from the award. To join the current conversation we put the blog on Tumblr, where a lot of art fans already hang out. I helped out with ideas, strategy, designed the blog and created graphics for the content.
The tumblr blog
On all platforms
View of a post
Design elements
Example of graphics made for the content
