Mozambique Fashion Week has a non-usage agreement of any kind of illegal animal material-fabric in the Designers Collections. Barbaric poaching has increased to new and alarming numbers over the past years. Since this sort of criminal activity is often related to the Fashion Industry and with Africa being it's main supply, it was just natural to us to help by raising awareness to this issue.

Wear the cause.
Fight against animal slaughter.
 

Advertising Agency: DDB, Mozambique
Creative Director: André Coelho, Lima
Art Director: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustration: Maisa Chaves

Designer: Simão Maia
Published: March 2015