We created the Christmas campaign for Three - built upon
the insight that people are BIG self-gifters at Christmas.
Three are all for this self indulgence.
So Calendar Me was born.
You could treat others whilst indulging yourself by giving your loved ones what they really want. 365 days of you.
We built an app that let the user create their own bespoke, celebrity style calendar, that they then could share generously with their friends of course. We shot over 24 images so each user had a unique experience and using snazzy colour match tech we made sure it look professional. Users also had the chance to win an actual printed real life version of their calendar.
We also introduced the world to Marcel, fashion stylist to the stars, to help guide people through the app. Creating countless online films of him praising, instructing and posing. #FASHION
Lots of celebs got involved making their own calendars.
We also got a mention in The Telegraph as one of the "Top Ten Apps that will save your Christmas." As well as bagging mobile app of the day on FWA.
Digital OOH, Print ( a papery version of the app) and online media we're also created to support the campaign.
Scroll down to see it all.
three.co.uk/calendarme
the insight that people are BIG self-gifters at Christmas.
Three are all for this self indulgence.
So Calendar Me was born.
You could treat others whilst indulging yourself by giving your loved ones what they really want. 365 days of you.
We built an app that let the user create their own bespoke, celebrity style calendar, that they then could share generously with their friends of course. We shot over 24 images so each user had a unique experience and using snazzy colour match tech we made sure it look professional. Users also had the chance to win an actual printed real life version of their calendar.
We also introduced the world to Marcel, fashion stylist to the stars, to help guide people through the app. Creating countless online films of him praising, instructing and posing. #FASHION
Lots of celebs got involved making their own calendars.
We also got a mention in The Telegraph as one of the "Top Ten Apps that will save your Christmas." As well as bagging mobile app of the day on FWA.
Digital OOH, Print ( a papery version of the app) and online media we're also created to support the campaign.
Scroll down to see it all.
three.co.uk/calendarme
We also introduced the world to Marcel, fashion stylist to the stars, to help guide people through the app. Creating countless online films of him praising, instructing and posing. #FASHION
