Agency: Connect
Client: Lipton Egypt
Managing Director: Moahmed El Zohairy
Sr. Art Director: Omar Hamdy, Bilal Abbas
Copywriter: Abdelrhman Fahmy
3D for 2D: Ahmed Mustafa
Production: Gemini studio
Client Brief:
lipton is preparing for the upcoming Mug Promo, which will be in Jan 2015.
this will be a collectibles promo. So in order to encourage the purchase of more than one
pack, we need to give consumers different designs and a reason to collect more than one
Unlike previous waves, this time we will use colored mugs, For the mug designs,
we will need to develop a total of 5 deigns, with one unified display box.
Hence, kindly need you to develop a concept that is aligned with the brand essence and
that can be applied to a whole 360.
The Teabags send out tips on how to look at our current busy life in a bright way
- Messages should be bright.
- Smile to the world it smiles back at you.- Wake up to new beginnigs everyday etc.
Lipton Mug Promotion - Living room
Production: Gemini Studio
Lipton Mug Promotion - Kitchen
Production: Gemini Studio
