Fred & Eric were commissioned by Oxfam to design and animate a film about the Robin Hood Tax. The campaign had been gaining support, but after eighteen months needed something to remind supporters how far they'd come, say thank you for all their support and give it a final push before the G20 in November which looks to be a decision making moment.
Reflecting the campaign's early beginnings at street level, the brief was to create a film that felt 'by the people for the people'. The design used ripping newspaper headlines and graffiti style graphics. Combined with a clever choice of music and Bill Nighy's narration - the film was injected with pace and gravitas.
Working with Homemade Digital, an element of interactivity was added to open and end the film adding a viral element. Encouraging viewers to share the film and help it reach a wider audience.
Personalise your own video at robinhoodtaxvideo.org/en/ and spread the word!
Designed, Directed & Produced by Fred & Eric in collaboration with:
Dan Fitzgerald: Lead Animator
Candle Music: Sound Design
Bill Nighy: Voice Artist
Music: I Need A Dollar by Aloe Blacc
Reflecting the campaign's early beginnings at street level, the brief was to create a film that felt 'by the people for the people'. The design used ripping newspaper headlines and graffiti style graphics. Combined with a clever choice of music and Bill Nighy's narration - the film was injected with pace and gravitas.
Working with Homemade Digital, an element of interactivity was added to open and end the film adding a viral element. Encouraging viewers to share the film and help it reach a wider audience.
Personalise your own video at robinhoodtaxvideo.org/en/ and spread the word!
Designed, Directed & Produced by Fred & Eric in collaboration with:
Dan Fitzgerald: Lead Animator
Candle Music: Sound Design
Bill Nighy: Voice Artist
Music: I Need A Dollar by Aloe Blacc
