Promotional brochure
CLIENT | Classic Car Club, London, UK
AGENCY | 8 Creative
CHALLENGE
The client wanted to drive traffic to the new Classic Car Club website and encourage visitors to join the online club for exclusive offers and content. But the target market is a discerning audience that holds heritage in high regard.
SOLUTION
In order to appeal to this audience, we used a printed newspaper-style brochure to bridge the gap from tradition to the digital platform. Subtle links to the website were used throughout the brochure to encourage online visits, further engagement with articles and new customers signups.
RESULT
By using a traditional print brochure, we managed to engage an audience that would have been less likely to visit a digital platform, which also resulted in a measurable database.
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