I created this project for a school assignment. The assigment was to create a brand that provides a product inteded to make use of perfectly good fruit that is usually thrown out because it has a bruised apperance. The next part of the project was to create a multi pack for the product, so the project was part branding and part packaging. I chose to name my brand VITAL because I think it is vital to reduce the amount of waste in todays world. The concept is that the bruised fruit would be juiced and used to flavor the Kombucha. The concept of the main mark is that the name vital would be in the fruit leaves just as the bruised fruit would be in the Kombucha. Thanks for the appreciation.