Ferrari Unique
Crafted for Winners
Crafted for Winners
Hypercar concept for the Ferrari World Design Contest 2011.
Unique is a fully customized concept car. The goal of the project is to satisfy a customer
that wants a unique and unrepeatable vehicle.
Unique starts with a very specific analysis of its user with a body and visual scan. From
this study perfect measures and proportions as well as precise knowledge of the user
are obtained, which then are transmitted to the machine. The result is a unique single
chassis for each user, a complete customization.
Furthermore Unique is a high performance electric vehicle, and due to its innovative
materials, has chassis-integrated batteries that lighten the vehicle’s weight. It is a vehicle which
preserves Ferrari’s brand sensuality, elegance and style.
Design by
Marta Beltran
Ruben Oya
Unique is a fully customized concept car. The goal of the project is to satisfy a customer
that wants a unique and unrepeatable vehicle.
Unique starts with a very specific analysis of its user with a body and visual scan. From
this study perfect measures and proportions as well as precise knowledge of the user
are obtained, which then are transmitted to the machine. The result is a unique single
chassis for each user, a complete customization.
Furthermore Unique is a high performance electric vehicle, and due to its innovative
materials, has chassis-integrated batteries that lighten the vehicle’s weight. It is a vehicle which
preserves Ferrari’s brand sensuality, elegance and style.
Design by
Marta Beltran
Ruben Oya
