The Bioré Favorite Cleanser Face-off centered on creating a unique social engagement that showcased Bioré's product line. By giving Facebook fans the ability to vote for their favorite cleanser this program gave a playful nod to March Madness. Two cleansers faced off each week in three bracketed rounds. Full program included Facebook media, database email, Bioré Facebook page posts in addition to the Bioré Favorite Cleanser Facebook Tab.