Art direction for redesign of the Film Collection (Norwegian: Filmpakke 2015-2016), only available for Norwegian ambassadors overseas. The Managing Director of the Promotion and International Relations department in the Norwegian Film Institute said, "it was in a different class of its own". Modernised the look from the previous Collection as well as bringing in the simplicity of Scandinavian design in the collection. Colour-coded to show the different categories of the films - feature, documentary, shorts and classics. 31 films available in 11 languages and in Blu-ray, DVD-Pal and DVD-NTSC. Had more than 60 orders within 24 hours of its launch.
This image was also designed by me using 3D effects in Photoshop.
Used Kon-tiki's film poster image, arguably one of the most famous Norwegian film exports in the last few years.
Added tagline 31 NORWEGIAN FILMS / 11 LANGUAGES / DVD & BLU-RAY to boast of the high production level and quality of the Film Collection.
Art Direction:
A bright contrasting colour to the turquoise blue ocean cover freshens up the packaging.
Organised films in alphabetical order, except for shorts and classics.
Colour codes for four categories: Feature Films, Documentaries, Short Films and Archival Films.
Added Directors' names to the spine to increase name recognition.
